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social media falling short
for your small business?
Likes, views, reels, engagement ... it's like the social media carousel never ends. And if the mysterious 'algorithm' ever changes - well, it's almost like you're back at square one.
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Maybe, instead of relying on your social network to give your business the boost it needs, there's a better way to engage with your audience ...
tired of paying
costly "digital marketing agencies" that only cause headaches and delayed results?
Waiting on hold for 30 minutes for a quick 3 minute conversation about changing your restaurant menu on your website is a pain...
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But finding out 3 months later that the change still hasn't happened is even more painful.
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You wish there was an easier way to just do it all yourself and get it done when and how you want it done ...
Heard getting a website
costs thousands of dollars?
Not only thousands of dollars, but you heard that it take months and months to put together!
No way could you wait that long. Holiday shopping 2023 is right around the corner and you want to make the final sales of the year really count!
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What if there was an affordable option that was also quick? You wouldn't want to pass up on that opportunity ...
Unlock the power of your business' digital real estate
A business that can’t be found by your customers is destined for failure. In the New Digital Era, it is essential for your business to have a website. 8.5 billion searches happen on Google daily. Out of those billion searches, somebody is searching for you and your business- help them find you with a website!
Search Engine Optimization (SEO) still remains the King of sustainable long term digital marketing success, and having a website is your first step to uncovering hidden gems in your business. By making your business easily discoverable, you’re inviting potential customers to your virtual doorstep.
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Now, let's talk cost... How much are you spending to acquire customers? Did you know that with enough website traffic, you can even earn from Google AdSense by placing ads on your site? That extra income can be channeled into expanding your customer base, creating a win-win scenario for your business.
create a centralized home for "The offer"
You have the potential to reach people all around Planet Earth thanks to the internet. This can, however, make for a fierce competition for your business. Lucky for you, there is no competition if you have a Unique Selling Point (USP). Also known as “The Offer”, this is a pivotal moment that converts an engaged lead into a paying customer.
Clearly stating your offer on a website is more than just a strategic move- it’s a game changer. You’ll gain access to valuable data through analytics and with that data at your fingertips, you can fine-tune your marketing strategies to get more of what you want (sales!).
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Creating a Unique Offer is about weeding out viewers who aren’t your ideal customer and finding those who are. Your website is another opportunity to tell viewers who you are and what you do. Centralizing your offer on a website provides clarity and can help increase the quality of your leads.
Nurture customer loyalty with email marketing
When it comes to increasing profits, there are only two options: either sell more to new customers or maximize sales with your current ones. The latter is where email marketing shines as the lifeblood of digital business. Who’s already familiar with your service or products, and most likely satisfied? Your customers!
It’s much easier to nurture the trust you’ve already built with your satisfied customers when your business has an email marketing strategy.
Collect emails on your website during check-out or upon immediate arrival to your site. Start delivering value-focused content to their inbox and, as you continue to grow the trust with your customers, you can extend the lifetime value of each of them.
With a lengthy email list, proper data, and expert copywriting skills, we can hone in on a content strategy that tingles the desire of your customers to buy again and again … and again.
empower yourself with website control
Instead of paying a monthly management fee for an out-of-date website maintained by an agency that always seems to be “out of the office”, you should be calling the shots and be able to make your own changes to your website. It is yours, after all!
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Dark Horse is happy to train you or your employees on how to update and maintain your new website, putting the power back in your hands. We are partnered with SquareSpace website builder, the most user-friendly website creator out there, making it simple and easy to update your customers on changing hours, menu items, or new products. Our training also comes with lifetime support, at no additional charge to you, and a lifetime accident guarantee.
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Take control of your website the easy way—with expert guidance and a guarantee that ensures you're never left in the dark. It's time to be the master of your digital domain.